Senior Digital Manager

Senior Digital ManagerKLG PR is seeking a strategic and hands-on Senior Digital Manager to lead and grow the agency’s digital and influencer capabilities across a portfolio of hospitality, spirits, culinary, travel, and lifestyle brands. This person will own digital strategy, campaign development, execution, budgets, performance, and client-facing recommendations across multiple accounts. The ideal candidate has a strong understanding of the full digital ecosystem, with proven experience in paid social, influencer marketing, creator seeding, and content strategy and development. They should be equally comfortable presenting strategy to a client, managing a paid media budget, negotiating with a creator, writing social copy, and jumping into Canva or CapCut to bring an idea to life. This role requires a proactive self-starter who can independently manage multiple accounts, collaborate closely with PR and account teams, and mentor junior team members. Digital Strategy & Leadership Lead integrated digital, social, paid media, and influencer strategies across a portfolio of clients. Serve as a senior digital point of contact for clients, presenting strategy, performance, and recommendations. Translate brand and PR objectives into digital campaigns that drive awareness, engagement, community growth, and business results. Stay ahead of platform updates, social trends, creator culture, and emerging opportunities. Identify new digital opportunities and contribute to new business proposals, pitches, and campaign ideation. Help establish digital best practices and mentor junior team members. Paid Social & Digital Advertising Own strategy, planning, execution, and optimization of paid social campaigns, particularly across Meta. Develop and manage paid media budgets based on campaign objectives and KPIs. Build audiences, launch campaigns, monitor performance, and optimize spend, creative, and targeting. Oversee paid amplification of organic and influencer content, including boosting and whitelisting where applicable. Analyze performance and provide clear recommendations for ongoing optimization and budget allocation. Influencer Marketing Lead end-to-end influencer strategy across organic gifting, product seeding, paid partnerships, ambassadorships, and events. Source, vet, negotiate with, and manage creators across micro, mid-tier, macro, and celebrity tiers. Maintain strong relationships with creators, talent managers, agents, and industry contacts. Own outreach, negotiations, contracts, usage rights, FTC requirements, timelines, and campaign documentation. Develop and manage influencer budgets, including talent fees, usage, paid amplification, and agency costs. Develop and oversee influencer mailer and product seeding programs, including creator targeting, outreach, logistics, and tracking. Track creator performance and identify opportunities to grow successful organic relationships into paid or long-term partnerships. Social Media & Content Lead social strategy and execution across Instagram, TikTok, LinkedIn, and emerging platforms. Develop content pillars, editorial calendars, platform-specific strategies, and brand voice. Write engaging, brand-appropriate social copy across platforms. Concept and oversee static, carousel, Reel, TikTok, Stories, and reactive content. Create and edit light social assets using Canva and CapCut, including graphics and short-form video. Develop content capture plans for campaigns, influencer partnerships, and events. Oversee publishing and community management to ensure consistent brand voice and engagement. Campaign & Account Management Own digital campaigns from strategy and budgeting through execution, optimization, and reporting. Manage multiple client accounts, timelines, budgets, deliverables, and priorities. Develop campaign briefs, creative briefs, influencer briefs, content plans, and strategic materials. Collaborate with PR, account, creative, and client teams to integrate digital initiatives with broader communications strategies. Support events and experiential activations through influencer strategy, social coverage, content capture, and post-event amplification. Analytics & Reporting Establish KPIs and measurement frameworks based on client objectives. Track performance across organic social, paid media, and influencer campaigns. Analyze metrics including reach, engagement, audience growth, video views, clicks, conversions, CPC, CPM, and sales where applicable. Develop client-facing reports and presentations with clear insights and recommendations. Use performance data to optimize future campaigns, budgets, creators, audiences, and content.