Head of Growth Marketing

The role: You are the player-coach for growth. You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results. What you’ll own The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund Hands-on acquisition leadership (Meta, Google, and whatever else clears the math)Full-funnel experiments & judgment: acquisition → activation → retention → payback Creative system with our strategists: briefs, tests, winners doubled, losers killed Coaching standards for the people who touch spend and creative every dayA simple weekly growth scorecard we can rely on What this is not First-time Head of Growth learning scale Pure manager who left the ad account years ago Solely a media buyer Channel specialist who only dials bids Brand / content “growth” with no ownership of the number Must-haves You’ve personally owned growth/acquisition at six- and seven-figure monthly scale You’ve been player-coach: shipped the work and raised the bar for buyers and/or creatives You’ve reallocated or cut spend using full-funnel math — not vanity ROASYou’ve run a creative testing system with strategists, not just asked for “more ads”You can explain “why this dollar here” quickly and clearly Nice-to-havesSMB SaaS, marketplace, or Prop Tech Built or upgraded a small growth pod Trials, subscriptions, churn-aware acquisition How we hire Short note + scale of largest monthly budget owned, stage of company, your seat, what changed Paid take-home growth audit Optional paid trial before full-time For more information you can read about us at www. Auto Reelapp.com