Marketing Technology Manager

Overview In this role you will own and evolve the marketing technology stack to enable personalized customer experiences and measurable growth. You will partner with marketing, product, and engineering to implement tracking, manage marketing automation and CRM platforms, and drive experimentation and data-informed decisions. You will deliver actionable BI and attribution insights while upholding privacy and deliverability best practices. This position sits at the intersection of analytics, tech, and marketing to scale impact across channels. Compensation / Benefits Dentalvision 401k with matchinggenerous PTO and sick timeemployee fitness program Responsibilities Define and execute martech strategy and roadmap to support acquisition, engagement, retention, and measurement goals Administer and optimize marketing platforms (Hub Spot, Pardot, Eloqua; Salesforce; Segment; Rudder Stack; DMPs)Own analytics, tagging and tracking governance (GA4, Adobe Analytics, GTM, Tealium) including tracking plans and server-side solutions Design and manage data integrations (APIs/REST, ETL) ensuring privacy-compliant data flow to BI tools Lead experimentation and personalization programs (A/B testing, personalization tools) in collaboration with UX/product for CROBuild and maintain dashboards/reports in BI tools (Tableau, Power BI, Looker) to measure performance and ROIManage email marketing deliverability and authentication practices (SMTP, SPF, DKIM, list hygiene)Oversee paid media tracking and support SEM/SEO and ad platforms (Google Ads, Meta Ads Manager) for proper tagging and attribution Key requirements Bachelor degree in Marketing, Computer Science, Data Science, Analytics, or related field 3+ years of hands-on marketing technology/analytics/marketing operations experience in B2B or B2CExperience with GA4, Adobe Analytics, Google Tag Manager, Tealium Experience with marketing automation and CRM/Marketing Cloud (Hub Spot, Pardot, Eloqua; Salesforce)Experience with A/B testing/personalization tools (Optimizely, VWO, Adobe Target) and CRO methodologies Experience building dashboards/reports in BI (Tableau, Power BI, Looker)Knowledge of email deliverability and authentication (SMTP, DKIM, SPF)Familiarity with Google Ads and Meta/Facebook Ads Manager Excellent project management and cross-functional collaboration (Agile/Jira)Strong communication skills to translate technical concepts to non-technical stakeholders Cross-functional collaboration Project management Strong communicationGA4 Adobe Analytics Google Tag Manager