Social Marketing & Content Strategy Associate

Essential Duties And ResponsibilitiesBuild expertise across Ralph Lauren's owned and social channels, including user behavior, user journeys, platform evolution, and platform-native content opportunities, to help reach and engage existing and new audiences across the network, with a specific focus on Polo category growth.Support the development of content marketing strategies designed to drive audience acquisition, follower growth, engagement, and brand awareness.Contribute to innovative, brand-elevating content that supports key strategic initiatives across owned, earned, paid, and shared channels.Help identify the content types needed to support seasonal and product storytelling and marketing campaigns that advance Ralph Lauren's brand, marketing, and business objectives.Support the development of storytelling and publishing cadences that drive audience growth, platform-native content execution, and key strategic initiatives across owned, earned, paid, and shared channels.Partner cross-functionally with brand, design, paid media, regional, and production teams to ensure content strategies are aligned and effectively executed.Collaborate with design on seasonal storytelling and digital content needs, gaining approvals, sharing results, and identifying opportunities for quality control, brand elevation, and the final production of digital content in partnership with regional teams.Support KPI development, collect results, analyze performance, and translate insights into actionable recommendations that inform future content strategies and executions.Help evolve social content best practices, workflows, and tools that improve consistency, efficiency, and effectiveness across the social team.Monitor platform trends, audience behavior, competitive activity, and emerging technologies to identify opportunities for growth, innovation, and platform-native storytelling.