Global Paid Search Marketing Manager
oktaOak Park, IL
Global Paid Search Marketing Manager
oktaOak Park, IL
today
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersSearch Marketing StrategistsIndustries
Advertising AgenciesWeb Search Portals and All Other Information ServicesMarketing Consulting ServicesAbout the role
Overview:
In this role you will lead AI-driven paid search strategy to optimize downstream pipeline value, beyond just lead generation. You will own the evolution of our search portfolio and implement Value-Based Bidding to maximize revenue impact. You'll leverage AI features and rigorous testing to maintain full transparency of in-market campaigns and drive business results. You will collaborate with Marketing Ops and Analytics to ensure data-driven decisions and strong cross-functional alignment. This is a high-impact opportunity to advance our data-driven acquisition program at scale. Compensation / Benefitsequity (where applicable)bonushealth/dental/vision insurance 401(k)flexible spending accountpaid leave including PTO and parental leave
Responsibilities:
- Develop and execute AI-driven paid search strategies for Google Ads and Bing AdsLead the transition to Value-Based Bidding to prioritize high-value pipeline and revenue
- Leverage AI features (Smart Bidding, Broad Match + Smart Bidding loops, AI-powered assets) to scale performance
- Design and analyze structured A/B and multivariate tests with statistical significance
- Maintain a holistic, real-time view of in-market campaigns and produce executive-ready reports from click to closed-won revenue
- Collaborate with Marketing Ops and Digital Analytics to integrate with Salesforce and Marketo, ensuring accurate offline conversion tracking
- Conduct advanced keyword research, competitive benchmarking, and first/third-party audience segmentation
- Identify opportunities for workflow automation and process optimization to scale the program
- Audit account architecture to eliminate query bleeding and cannibalization
- Key requirements3–5 years of hands-on enterprise-level, full-funnel paid search experience
- Strong analytical skills with proven use of statistical significance to validate tests
- Experience implementing Value-Based Bidding and offline conversion feedback loops
- Practical experience with AI-driven search features and predictive analytics tools
- Deep expertise in Google Ads, Bing Ads, Salesforce, Marketo/Eloqua, and advanced analytics tools
- Excellent project management and ability to translate data into actionable insights for stakeholders
Preferred: B2B SaaS marketing experience
Cross-functional collaboration Data-driven decision making Clear communication and storytelling of complex data Google AdsBing AdsSalesforce
Matching similar jobs
JOB OVERVIEW
Experience level
Manager
Location
Oak Park, IL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
today
Tired of running searches?
Rank the roles you'd take once, and matches like these arrive on their own.
CREATE PROFILE (opens in a new tab)