Head of Content and Brand

Job Title Content & Brand Growth Manager (In-Person — Houston, TX)Location Houston, TX (In-Office)This is not a remote role. We are building something serious, and this person will work directly alongside the founder and leadership team. About Clinic XClinic X builds and launches high-performance telehealth brands through our 45-day Clinic Accelerator program. We work with entrepreneurs and physicians launching online clinics in regulated healthcare categories such as weight loss, hormone optimization, and longevity. We are growing quickly and are now focused on building long-term authority, brand equity, and category leadership in the telehealth infrastructure space. This role will be central to that mission. The Mission Turn Clinic X into the most trusted, authoritative, and premium brand in telehealth clinic development. You will:Own brand positioning Own content strategy Elevate founder presence Build organic growth engine Develop educational authority assets Create a real brand moat This is not just posting content. This is category positioning. Core Responsibilities Brand Positioning & Voice Refine and maintain brand voice Develop positioning pillars Create messaging frameworks Align all content with premium authority positioning Ensure consistency across all platforms Founder Content Development (High Leverage)You will work directly with the founder to:Extract ideas Turn conversations into high-authority content Script Linked In posts Develop long-form insights Structure thought leadership pieces Create educational breakdowns of telehealth structure, MSO models, compliance, scaling You are amplifying clarity — not watering it down. Content Strategy & Planning Own a 90-day rolling content strategy including:Linked In thought leadership Email newsletter Educational long-form content Case studies Authority threads Industry commentary Framework breakdowns Lead magnets Everything should ladder up to:Authority → Trust → Qualified inbound. Educational Asset Development Develop assets like:Telehealth launch playbooks Compliance guidesMSO structure explainers"How to build a compliant telehealth brand" breakdowns Industry whitepapers Signature frameworks Turn internal operational knowledge into external authority. Organic Growth Engine Build Linked In growth strategy Build email list growth Coordinate podcast appearances Repurpose content into multiple formats Create compounding content system You will build an engine, not random posts. Content Production Management Oversee video capture (in-office recording)Manage editing workflows Coordinate design assets Ensure publishing cadence In-office presence allows:Rapid content capture Quick iteration Strong brand alignment Success Metrics This role is evaluated on:Increase in qualified inbound leads Growth of founder authority Engagement quality (not vanity metrics)Email list growth Conversion lift from content-driven leads Brand perception shift Ideal Candidate You are:Strategic thinker High-level writer Structured executor Comfortable in regulated industries Confident around founders Process-driven Obsessed with clarity You understand:Premium positioning > volume posting. Required Experience 3 years in content strategy, brand strategy, or B2B marketing Experience with high-ticket service businesses Strong writing portfolio Experience ghostwriting for executives preferred Experience in healthcare or regulated industry preferred Strong understanding of positioning psychology Bonus (Highly Valued)Video scripting experienceSEO knowledge Email marketing experience Experience building personal brands Experience in telehealth / healthcare Compensation Depending on experience:$75,000 — $105,000 baseperformance incentives tied to inbound growth and brand KPIsThis is a high-impact role with growth opportunity. First 90-Day Expectation 30 Days:Audit brand Build 90-day strategy Launch consistent posting cadence Refine founder positioning 60 Days:Launch newsletter Publish 2–3 authority pieces Create first lead magnet Increase inbound quality 90 Days:Clear brand positioning upgrade Content engine running consistently Measurable inbound lift This Is Not For You IfYou need micromanagement You prefer remote only You only want to design posts You avoid structured execution You dislike fast growth