Sr. Content Marketing Strategist, Web

Overview In this role, you shape Esri’s web content strategy to drive customer journey progress and engagement. You’ll collaborate with design teams, SMEs, and digital strategists to scale content across search platforms, including AI, while upholding editorial integrity. You’ll lead content programs, mentor peers, and leverage data insights to optimize performance. This position offers the chance to elevate Esri’s brand voice and content standards at scale. Compensation / Benefits Medical, dental, and vision insurance Life insurance (basic and supplemental)401(k) with profit-sharing Vacation leave (minimum 80 hours accrual)Paid holidays (12 per year)Opportunities for personal and professional growth Responsibilities Strategic content leadership to influence customer journey KPIsMentor team members and stakeholders for quality and consistency Write, edit, and set guidelines for high-impact marketing copy Establish and refine brand voice and messaging frameworks Leverage AI writing and optimization tools to scale production and personalization Partner with analytics to evaluate metrics and apply insights to strategy Represent Esri’s content discipline across teams and external engagements Key requirements 8+ years of experience in web content and digital marketing for large-scale/enterprise websites Proven writing, editing, and storytelling across web/marketing channels; ability to translate complex topics Strong expertise in SEO, SEM, web analytics, and content performance metrics Proven success leading large-scale web or digital content programs Experience implementing AI and automation to enhance content workflows and performance Experience collaborating with cross-functional teams, managing multiple projects, delivering on time Mentor experience, influence stakeholders, uphold editorial standards Bachelor's degree in English, journalism, marketing, or related field Occasional travel up to ~20%Visa sponsorship not available for this posting Collaboration Mentoring and influencing stakeholders Proactive problem solvingSEOSEMWeb analytics