Digital Marketing & Content Specialist – HVAC

Digital Marketing & Content Specialist – HVACPay: 75K-80k rangeLocation: Buford, GeorgiaCompany: VTS AmericaEmployment: Full-timeAbout the RoleVTS America is looking for a digitally native, curious and highly resourceful person to help build the next generation of our marketing platform.This is not a traditional marketing coordinator or social media position. We are looking for someone who understands how people discover information today—through LinkedIn, video, podcasts, online communities, AI tools, newsletters and digital content—and wants to apply those skills in a growing technical industry.You will combine content creation, AI tools, online research and direct interaction with HVAC professionals to help VTS build its digital presence, identify market opportunities and reach engineers, contractors, manufacturer representatives and building owners.You do not need HVAC experience. Curiosity and the ability to learn technical subjects quickly are more important. Early Career / Recent Graduates Welcome.What You Will DoContent & Digital MarketingCreate content for LinkedIn, newsletters, email campaigns, websites and industry platforms.Produce short videos, interviews, visual campaigns, technical explainers and project stories.Help develop HVAC podcasts and video conversations with engineers, contractors, representatives and industry experts.Visit job sites, industry events and customer locations to capture photos, videos, interviews and real-world stories.Build and manage a consistent content calendar based on commercial priorities.Experiment with new content formats and digital channels to determine what works.Market Intelligence & ResearchMonitor HVAC websites, industry publications, podcasts, forums, LinkedIn discussions, associations and competitor activity.Research markets including healthcare, higher education, industrial facilities, retrofit projects and data centers.Identify emerging customer needs, technologies, projects, competitive moves and industry conversations.Interview sales representatives, engineers, contractors and customers.Turn online research and conversations into concise, actionable insights for Sales and Product teams.AI & Marketing TechnologyUse AI tools to accelerate research, content creation, video production, transcription, analysis and campaign execution.Experiment with new AI and digital tools that can improve marketing productivity and audience targeting.Build targeted audiences and mailing lists by industry, geography, company and professional role.Support LinkedIn campaigns, email sequences, newsletters and account-based marketing.Track campaign engagement and help connect marketing activity to real accounts, opportunities and projects.Work Directly With the BusinessYou will work closely with Sales, Product, Applications Engineering, senior leadership and VTS manufacturer representatives.You will help support customer events, roundtables, lunch-and-learns, webinars, interviews and industry events while developing case studies, customer stories, product comparisons and technical content.The goal is simple: marketing should help create real commercial opportunities, not just impressions and followers.Who We Are Looking ForWe care more about curiosity, creativity, digital fluency and the ability to execute than a specific career path.You may be a great fit if you:Have excellent written and spoken English.Understand current digital, social media and content trends.Use AI tools effectively or are highly motivated to explore new AI capabilities.Have strong internet research and critical-thinking skills.Can take complicated information and explain it clearly.Are comfortable talking with people, asking questions and conducting interviews.Are willing to appear in video or podcast content.Have experience or demonstrated ability in content creation, video, graphic design, social media, email marketing or digital analytics.Are organized, self-directed and able to take an idea from concept to finished product.Are interested in learning about HVAC, engineering, construction, energy efficiency and data centers.HVAC experience is not required. We will teach you the industry.Experience with LinkedIn Campaign Manager, Canva, Adobe tools, HubSpot or other CRMs, email marketing platforms, podcast production or video-editing software is helpful but not required.What Success Looks LikeDuring your first year, you will help VTS:Establish a consistent and credible digital presence.Build targeted audiences for priority markets.Launch measurable LinkedIn, newsletter and email campaigns.Create customer, job-site and technical proof content.Develop an HVAC interview and podcast program.Turn industry conversations and online research into useful market intelligence.Connect marketing activity to named accounts, qualified opportunities and commercial projects.Why Join VTS America?This is an opportunity to build—not simply maintain—a modern marketing platform for a growing commercial HVAC organization.You will work directly with senior leadership, sales professionals, engineers, customers and industry partners. You will gain hands-on exposure to commercial HVAC, applied air-handling systems and data-center cooling while developing your capabilities in digital marketing, AI, content creation and market intelligence.You will have substantial ownership and the freedom to test new ideas, technologies and content formats.How to ApplyPlease submit your résumé and a short introduction answering:Why does this role interest you?How do you currently use AI or digital tools?What is one example of content, research or a digital project you have created?Links to a portfolio, LinkedIn profile, videos, podcasts, social media work, writing samples or personal projects are encouraged.Show Us How You ThinkOptional—but strongly encouraged:Take a quick look at VTS America's digital presence.Identify one thing you would improve and create one example of content you would publish—a LinkedIn post, short-video concept, campaign idea or another format you think would work.We care more about your thinking, creativity and initiative than polished production.