Senior Director, Growth Marketing Analytics and Automation

Overview In this role, you will lead the measurement strategy and performance insights across Cboe’s digital marketing ecosystem, connecting paid, owned, and earned media to business outcomes. You’ll translate data into decisions for senior stakeholders and partner with cross-functional teams to optimize marketing investment. You will own executive-ready dashboards and governance for tracking and data quality. This is a high-impact position shaping how marketing drives revenue and risk narratives for EVP/C-suite audiences. Compensation / Benefits Fair and competitive salary and incentive compensation Generous paid time off including vacation, personal days, sick days Health, dental and vision benefits and mental health services 2:1 401(k) match up to 8%Employee stock purchase plan Paid parental leave and fertility benefits Responsibilities Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch analysis Build and maintain executive-ready reporting frameworks translating channel metrics into revenue/risk narratives Partner with paid media and agencies to define KPIs, budgets, and ROI models for major initiatives Establish governance and standards for tracking, tagging, and data quality across platforms Identify measurement gaps and drive solutions with data/IT stakeholders Serve as the marketing analytics thought partner to content, paid, and web teams Represent marketing analytics in cross-functional forums and clarify marketing needs vs. enterprise data ownership Key requirements 10+ years in marketing analytics, performance marketing, or digital measurement 5+ years in a leadership role Proven experience presenting to senior executive audiences in regulated/complex enterprise environments (financial services preferred)Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement Hands-on experience with Google Analytics 360, Google Tag Manager, Looker Studio, Sprout Social, and CMS-driven measurement Strong track record partnering with agencies on budget and performance strategy Exceptional ability to translate complex data into concise, decision-ready narrativesexecutive storytelling and presentationstrong cross-functional collaborationstrategic thinking with a data-driven mindset Google Analytics 360 Google Tag Manager Looker Studio