Partner Marketing Manager

Role Overview: The Sage Group’s client is hiring a freelance Partner Marketing Manager to drive joint go-to-market execution with a focused set of high-potential client partners. This role will concentrate on Managed Network Service Providers (MNSPs) and other strategic partner types that sell, implement, and support the vertical and complementary cloud solutions. As a hands-on individual contributor, you will be responsible for planning, launching, and optimizing partner-led marketing initiatives that generate qualified pipeline and accelerate existing opportunities. You will guide partners in building solution-oriented GTM motions around Generative AI, collaboration, security, and cloud migration, helping them use their products to address enterprise customer needs.

Responsibilities: Design and execute partner-specific marketing playbooks that align offerings to target industries and customer segments. Co-create integrated GTM plans with MNSP and other priority partners, including clear objectives, target audiences, timelines, and success metrics. Develop and run campaigns and programs such as webinars, workshops, digital demand-generation, and field events to drive awareness and pipeline for GWS-based solutions. Support partners in packaging and promoting solutions that incorporate Generative AI, collaboration, and secure productivity on GWS.Localize and adapt global marketing assets into partner-ready content (campaign kits, email sequences, social assets, landing pages, pitch decks).Manage day-to-day program delivery: coordinate stakeholders, track milestones, manage budgets, and ensure timely execution across multiple partners. Monitor program performance, analyze key marketing and pipeline metrics, and recommend data-driven optimizations to improve ROI and conversion. Enable partners on marketing tools, MDF/co-op programs, and best practices to help them scale repeatable demand-generation motions. Partner closely with sales, partner development managers, and product marketing to ensure alignment between marketing motions and sales priorities. Document and share repeatable best practices and success stories that can be applied across the broader partner ecosystem.

Qualifications: 5–10 years of experience in partner marketing, channel marketing, or B2B technology marketing, preferably with cloud, SaaS, or productivity/collaboration solutions. Proven track record building and executing joint marketing plans with technology, services, or reseller partners focused on enterprise or mid-market customers. Solid understanding of demand-generation tactics (digital, events, ABM, content syndication) and how to measure pipeline impact and ROI.Experience marketing or supporting solutions related to collaboration platforms, cloud migration, or AI-driven products is highly desirable. Comfort working directly with partner sales and marketing teams, with the ability to influence without formal authority. Excellent written and verbal communication skills; able to translate technical or solution concepts into clear, customer-centric messaging. Strong organizational and project management skills with experience running multiple concurrent campaigns or programs. Self-starter mindset suited to a freelance role: able to prioritize, execute, and report progress with limited supervision.

Duration: 12 months

Location: Remote

Compensation: $62/hr