Associate Manager, Consumer Insights (Salty)

Overview In this role you drive consumer insights to inform brand strategy for Hershey. You will analyze market, consumer, and competitive data and turn findings into actionable recommendations for 1–2 brands and growth areas. You’ll partner with Growth & Marketing, Innovation, R&D, and other teams to shape strategies and budgets. The position emphasizes data-driven decision making, cross-functional collaboration, and building strong insights practices. This is a chance to impact product direction and business growth within a purpose‑driven cultural context. Compensation / Benefits Health, dental, and vision coveragewellness programsannual incentive opportunities 401(k) with company matchpaid time off and holidaysflexible ways of working where applicable Responsibilities Lead insights development and deliver recommendations to inform business decisions for 1–2 brands and growth opportunities Define insights needs and priorities to guide budget planning and focus areas Design, execute, analyze, and communicate insights and analytics projects Manage relationships with external research agencies to meet business needs Contribute to the development of the Consumer Insights team and adoption of strong insights practices Collaborate across Growth & Marketing, Innovation, R&D, and Sensory teams to drive alignment Key requirements 3+ years of practical experience in consumer insights, market research, data analysis, or related field Bachelor’s degree in a related discipline (Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing)Expertise in qualitative and quantitative consumer research methods Strong analytical and critical thinking with ability to integrate diverse data sources Ability to translate insights into clear, actionable business recommendations Strong project management, communication, problem-solving, and cross-functional collaboration skills Ability to navigate ambiguity and manage multiple prioritiescross-functional collaborationcommunicationproblem-solvingqualitative research methodsquantitative data analysisdata synthesis