Vice President, Earned Media Strategy

About the Role: The Company is in search of a Vice President for Earned Media Strategy. The successful candidate will be a seasoned professional with a minimum of 8 years' experience in public relations or communications, particularly in leading earned media for major consumer brands. This role demands a media powerhouse with a proven track record of top-tier media placements and strong relationships across various media verticals. The Vice President will be responsible for leading the development and execution of comprehensive earned and integrated media campaigns, crafting compelling narratives that resonate culturally, and ensuring that brand stories are at the forefront of major cultural moments. The ideal candidate will be a strategic thinker, adept at turning business goals into culturally relevant narratives, and will have a deep understanding of both traditional and emerging media platforms. Key responsibilities for the Vice President include leading the development of integrated campaigns, building and maintaining strong media relationships, and overseeing the execution of earned media campaigns across different formats. The role also involves counseling senior clients on media strategy, presenting strategic plans, and managing resources with precision. The candidate should be a proactive, collaborative leader with excellent client service skills, capable of mentoring talent and managing multiple projects with clarity. A background in CPG, food and beverage, lifestyle, and entertainment is essential, as is experience in media training and counseling senior executives. The role requires a professional who is passionate about pop culture, food, and lifestyle trends, and who can seamlessly integrate earned media strategy with digital, social, and paid media efforts. Functions Advertising/Media Planning