Marketing Automation Manager

Responsibilities: Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo. Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow. Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance. Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes. Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals. Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health. Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities. Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement. Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.