Marketing Generalist

Job Title: Marketing Generalist | Remote Position Summar We are seeking a motivated and versatile Marketing Generalist to join our growing SaaS team. This role is ideal for someone who enjoys wearing multiple hats and has hands-on experience with digital marketing, paid advertising, campaign management, and client communicatio. The ideal candidate is analytical, creative, highly organized, and comfortable working in a fast-paced environment. This is a remote, client-facing position, and the successful candidate must be comfortable leading and participating in client meetings via Zoom, presenting campaign performance, explaining marketing strategies, and communicating recommendatios. Strong experience managing and analyzing Google Ads and Meta Ads is requied. Key Responsibilties Client Management & Communia Serve as a primary marketing contact for assigned clients. Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next steps Present marketing reports and explain Google and Meta advertising performance to client. Communicate campaign recommendations, opportunities, and challenges clearly and professionaly. Build strong, professional relationships with clients while managing expectations and deliverab Digital Marketing & Ad Management Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/Instagram).Monitor daily campaign performance, budgets, lead quality, conversions, and ROAS Analyze Google Ads and Meta Ads performance and identify opportunities for improvemen. Manage advertising budgets and make data-driven recommendatios. Conduct audience targeting, keyword research, A/B testing, and creative testng. Identify underperforming campaigns and implement strategies to improve reslts. Experience with Linked In Ads, You Tube Ads, or other paid platforms is aMarketing Operations Assist in developing and executing integrated marketing campaigns. Support product launches, promotions, webinars, and customer engagement initiatives Coordinate marketing projects across sales, product, and leadership team. Maintain marketing calendars and campaign timelin Content & Brand Create and edit marketing content including emails, landing pages, blog posts, sales collateral, and social media content. Ensure marketing materials remain consistent with brand guidelines Collaborate with designers and developers on marketing assets and website update Analytics & Reporting Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, Hub Spot, or similar platforms. Prepare regular client-facing reports highlighting KPIs, campaign performance, lead generation, and opportunities for improvement Analyze marketing data and customer behavior to support strategic decision. Translate campaign data into clear insights and actionable recommendations for clien Website & SEO Assist with website updates and landing page optimization. Support SEO initiatives, including on-page optimization, keyword research, and content recommendations Improve website conversion rates through testing and performance analysi Qualifications 3+ years of experience in digital marketing, paid media, or a marketing generalist role. Hands-on experience managing Google Ads and Meta Ads campaigns is required Strong understanding of Google and Meta ad performance, reporting, optimization, and conversion trackin. Comfortable in a client-facing role and leading/participating in Zoom cals. Excellent verbal and written communication skils. Ability to explain marketing performance and strategy to clients in a clear, professional maner. Experience with CRM and marketing automation platforms such as Hub Spot, Salesforce, or siilar. Strong understanding of Google Analytics (GA4), reporting, and conversion trcking. Highly organized with strong project managementskills. Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent ex Core Competencies Google Ads Management Meta Ads Managemen Paid Media & Campaign Optimizatin Client Communication & Relationship Managemnt Marketing Analytics & Reporing Lead Genertion Content Mareting Email Maketing SEO & Website Optiization Project Mnagement Creative Problm Solving Communication & CoSuccess in This Role The successful candidate will help drive qualified lead generation, improve marketing performance through data-driven decision-making, and build strong client relationships. They will be responsible for effectively managing paid advertising campaigns, understanding and communicating Google and Meta performance, and turning campaign data into actionable strategies that improve results for our clients