Social Media Manager

WTP Media is looking for an experienced Social Media Manager to join our team in Grand Rapids. This is a client-facing position for someone with professional experience managing social media accounts, developing content strategies, writing engaging copy, and creating high-quality branded graphics. You’ll take ownership of organic social media for multiple WTP Media clients while communicating directly with clients, collaborating with our internal creative and video teams, and using AI-powered tools already integrated into our marketing workflows. Our video team will provide professionally produced video content, while you’ll be responsible for creating graphics and turning available client assets into compelling social media content. This is a full-time hybrid position. Candidates must live in or near Grand Rapids, Michigan. What You’ll DoSocial Media Management Develop and execute social media strategies for multiple WTP Media clients Create engaging posts, captions, campaigns, and content concepts Build and manage monthly client content calendars Schedule and publish content across Facebook, Instagram, and other relevant platforms Maintain each client’s individual brand, voice, and marketing objectives Identify trends and new content opportunities Monitor account performance and adjust strategies based on results Manage multiple client accounts, deadlines, approvals, and deliverables simultaneously Stay current with platform changes, trends, and social media best practices Content & Graphic Creation Create professional, on-brand graphics for social media Turn client photos, videos, promotions, and other assets into engaging social content Collaborate with WTP Media’s video team to plan and utilize professionally produced video content Develop creative concepts that support each client’s marketing goals Repurpose existing content across multiple platforms and formats Maintain visual consistency across each client’s social media presence Client Communication & Strategy Serve as the primary social media contact for assigned clients Participate in client meetings and strategy discussions Communicate confidently and professionally with business owners and marketing teams Translate client goals into actionable social media strategies Present content ideas, recommendations, results, and next steps Manage client feedback, approvals, and expectations Take ownership of client relationships and deliverables without requiring constant directionAI & Modern Marketing ToolsAI is already integrated into how WTP Media operates. You don’t need to be an AI engineer, but you do need to be comfortable working in an AI-assisted marketing environment. You’ll use AI-supported workflows for: Content ideation and research Copy and caption development Creative concepts and variations Audience and competitor research Content repurposing Reporting and analysis Improving workflow efficiency We want someone who views AI as a tool that makes a talented marketer better and more efficient—not as a substitute for marketing experience, creativity, or judgment.

The Person We’re Looking ForYou understand social media beyond simply posting content. You know how strategy, branding, creative, messaging, consistency, and business objectives work together. You’re equally comfortable planning a month of content, writing engaging captions, creating branded graphics, reviewing performance, and joining a client call to present your recommendations. You stay current with changes in social media, content trends, and AI, and you actively look for ways to improve your work. Most importantly, you take ownership of your clients, your content, and your results.

LocationThis is a full-time hybrid position based out of our Grand Rapids, Michigan office. Candidates must live in or near Grand Rapids and be able to work in a hybrid environment.