Customer Engagement Strategist

Overview Join the Digital Engagement team to shape data-driven customer experiences that guide people to the care and programs they need. You will work with cross‑functional teammates to design multichannel journeys and run rapid experiments that drive meaningful behavior change at scale. This role blends data, behavioral science, and modern marketing to improve health outcomes while lowering care costs. You will test, learn, and grow in a fast‑moving, Agile environment and contribute to a mission that prioritizes impact and collaboration. Compensation / Benefitshealth benefits package (medical, vision, dental)401(k)life insurancetuition reimbursementminimum 18 days paid time off per yearpaid holidays and leaves of absence Responsibilities Identify and scale high‑value engagement opportunities to drive measurable behavior change aligned with business, product, and digital priorities. Define data‑driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics. Design end‑to‑end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints. Lead A/B/n experimentation with hypotheses, test briefs, measurement plans, and learnings. Collaborate with product, analytics, technology, and delivery teams to execute experiments from concept to launch. Build cross‑functional relationships to remove obstacles and accelerate impact. Translate insights into action to improve current campaigns and inform future strategies. Create clear internal documentation and communications to enable alignment and shared learning. Manage approvals efficiently while maintaining momentum and quality. Key requirements Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, web, and mobile).Experience in product marketing, customer relationship marketing, or a closely related discipline. Hands‑on experience designing and executing direct‑to‑consumer behavior change initiatives. Strong written and verbal communication skills with the ability to influence across levels and functions. Experience working in Agile or rapid test‑and‑learn environments. Comfort partnering with data and analytics teams to support campaign measurement and strategic planning. Working knowledge of behavioral science principles and how they apply to customer engagement. Collaborative, growth‑oriented mindset with a proactive approach to problem solving.collaborationinfluence across stakeholdersproactive problem solving Confluence Jira Figma