Channel Marketing, Senior Associate

Overview In this role, you will lead Intermediary channel marketing initiatives to advance key investment themes, products, and franchises. You will collaborate with Sales, product marketing and cross-functional teams to translate objectives into actionable strategies and deliverables. You’ll manage campaigns across digital, email, content, social, and events to engage financial advisors and build a strong brand presence. You’ll measure impact with clear KPI frameworks and optimize based on results. This is a chance to help shape advisor experience and drive growth through an integrated marketing approach. Compensation / Benefitsattractive and comprehensive employee benefits and perks Responsibilities Lead and execute Intermediary channel marketing initiatives, managing stakeholder expectations and communication about strategy, status and results. Collaborate with Sales leadership and product marketing to translate objectives into intermediary marketing strategies and deliverables. Write proposal briefs and manage marketing deliverables from concept to execution with creative, editorial, digital, legal/compliance, and production teams. Create and manage campaigns across digital, email, content, social, and event channels to drive awareness, engagement, and demand among financial advisors. Coordinate with events team to promote sales-driven and firm-driven in-person and virtual events and conferences. Develop campaign measurement and reporting frameworks with KPI metrics to evaluate effectiveness and identify optimization opportunities. Build relationships with Sales Channel leads, Global Relationship Managers, and Portfolio Strategy Consultants for ongoing feedback. Support the Channel Marketing team with strategic initiatives and special projects. Key requirements Bachelor's degree or equivalent experience.5–8 years of marketing experience within asset management or financial services. Experience developing and executing marketing programs for intermediary channels (broker-dealers, RIAs, wirehouses, banks).Strong understanding of intermediary sales and marketing dynamics and channel-based programs. Ability to work effectively in a team environment. Excellent project management skills with the ability to manage multiple initiatives. Strong written, verbal, and presentation skills. Results-oriented with experience measuring and optimizing marketing effectiveness.team collaborationstakeholder managementclear communicationcampaign management across digital, email, content, social, and eventscampaign measurement and KPI reportingcross-functional project management