Director of Demand Gen & Pipeline — Remote

Affinitiv is seeking a Director of Lead Generation to lead the strategy and execution of data-driven marketing programs that attract and convert high-quality leads. You will own campaigns, channels, and performance metrics to drive measurable demand and robust pipeline growth across the automotive lifecycle. The role requires coordinating with Sales, RevOps, and Product, managing budgets and vendors, and continuously optimizing with A/B testing and data-driven insights.