Demand Generation Manager

Overview In this role you drive demand and pipeline through the Broker channel to make Rippling the preferred go-to solution for benefits brokers and their clients. You will shape cross-functional go-to-market programs that span demand gen, partner marketing, and content, aligning with Sales to support broker-driven growth. You’ll develop campaigns, nurture programs, and co-branded content that empower the broker motion at scale. This is a high-impact, fast-paced opportunity to influence growth across multiple markets and product SKUs. You will work closely with Sales, Marketing, and Partner teams to translate insights into measurable results. Compensation / Benefitssalarybenefitsequityin-office cultureopportunity for growth Responsibilities Build quarterly campaign themes across email, webinars, social, and events, plus ongoing broker nurture programs Own broker messaging and positioning, iterating with testing and sales insights Create sales-support content including co-branded assets, case studies, and first-call decks Partner with Channel Sales to identify gaps and deliver tailored campaigns Analyze campaign ROI and iterate using data to decide what to scale or pivot Collaborate with Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations Key requirements 4–6 years in B2B marketing with demand gen, product marketing, or partner/channel marketing Proven track record with outbound campaigns and digital programs (email, paid social, webinars, etc.)Ability to produce clear sales-support content (co-branded assets, case studies, educational materials)Full-funnel thinker balancing nurture and activation Data-driven and results-oriented with own reporting and insights Resourceful, execution-focused, and capable of launching with available resources Strong cross-functional communication, especially with sales and leadership Thrives in a fast-paced environment with autonomystrong cross-functional collaborationowner mindsetstorytelling and persuasive communicationB2B demand generationpartner/channel marketingcampaign planning and analysis