Marketing Analytics Manager

Overview In this role you will establish scalable measurement and insights capabilities to drive marketing performance and firm growth. You will partner with Marketing, Sales, Finance, and leadership to unify KPIs, deliver executive dashboards, and translate data into strategic recommendations. You’ll lead offshore analytics, manage reporting cadences, and support data-driven planning across marketing initiatives and budgets. The position offers impact across channels, ROI, and customer metrics within a fast-paced, cross-functional environment. A compelling hook is shaping measurement at scale to enable informed decisions in a dynamic financial services setting. Compensation / Benefitshealth, dental, vision, and life insurancemental health benefits 20+ days of PTO plus holidays and wellness days 401(k) with company contributionpaid parental leaveEAP and additional voluntary benefits Responsibilities Provide direction for offshore analytics resources covering measurement, digital analytics, data visualization, segmentation, and insights Lead end-to-end analytical projects from design to communication of findings Translate data into actionable recommendations to improve acquisition, channel mix, and ROIDevelop and maintain standardized weekly, monthly, and quarterly reports and executive dashboards Build forecasting models and segmentation to support marketing and sales planning Establish data governance practices for accuracy, consistency, and reliability Partner with cross-functional stakeholders to define requirements and deliver analytics aligned with business priorities Evaluate tools and processes to improve automation, scalability, and adoption of analytics capabilities Develop insights on industry trends, brand health, and reputational risk using various data sources Key requirements Bachelor’s degree in a related field (or equivalent experience)Seven+ years in marketing analytics, data insights, or related analytics function Experience building KPI frameworks, dashboards, and executive-ready insights Proficiency with Excel and Power Point; familiarity with SQL, Power BI, Tableau, or similar Experience collaborating with cross-functional teams to translate objectives into reporting and recommendations Advanced proficiency in analytics, reporting, and visualization tools (SQL, Power BI, Tableau, Python, or R)Strong knowledge of marketing performance metrics, attribution, ROI, LTV/CAC, and KPI cadences Ability to deliver executive-ready insights and dashboards for diverse audiences Working knowledge of CRM, marketing automation, web analytics, and Mar Tech platforms (Salesforce, Marketo, Google Analytics)cross-functional collaborationstrong communicationattention to detail Excel Power PointSQL