Senior Director of Consumer Insights
virtual vocationsDenver, CO
Senior Director of Consumer Insights
virtual vocationsDenver, CO
yesterday
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersCommercial and Industrial DesignersIndustries
Marketing Research and Public Opinion PollingSoftware PublishersMarketing Consulting ServicesAbout the role
Leading the consumer and market insights function, the remote Senior Director of Consumer Insights will manage a comprehensive insights strategy, synthesizing research and data to inform product and marketing strategies while collaborating closely with the Executive Management Team during a critical growth phase.
Key Responsibilities:
Own the end-to-end consumer insights strategy, synthesizing primary research and transactional data into actionable recommendations
Establish a consumer learning agenda that prioritizes strategic questions facing the business
Develop segmentation models and customer journey maps to inform targeting and experience design
Required Qualifications:
Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus
8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role
Strong quantitative skills, including experience with survey design and statistical analysis
Experience translating research into actionable business recommendations for senior leadership
Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research
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JOB OVERVIEW
Experience level
Manager
Location
Denver, CO
Occupation
Market Research Analysts and Marketing Specialists
Industry
Marketing Research and Public Opinion Polling
Posted
yesterday
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