Director, Industry Marketing - Telecommunications

Overview As Director of Industry Marketing for Telecommunications, you’ll define the telco narrative and build an AI-first marketing motion that ties Service Now’s platform to telecom challenges. You’ll craft buyer-focused messaging for CIOs, COOs, and network leaders, while embedding AI-enabled processes across the marketing workflow. You’ll partner with product marketing, field marketing, and GTM teams to translate narratives into pipeline-driving programs and external thought leadership. This role blends industry expertise with AI acceleration to transform telco marketing at scale. Compensation / Benefitshealth plans 401(k) Plan with company matchESPPmatching donationsflexible time away planfamily leave programs Responsibilities Own the industry narrative for Telecom and define the point of view linking platform capabilities to telco problems Architect buyer-specific messaging for distinct executive personas and iterate content using AISet the AI-first standard across the team and develop scalable AI-assisted content systems Drive pipeline by aligning industry narratives with go-to-market and demand generation activities Run an AI-embedded content engine for research, drafting, personalization, and distribution Stay ahead of industry signals using AI-powered listening and synthesis tools Represent Service Now externally at industry events, analyst briefings, and forums Key requirements 12+ years in B2B marketing 3–5+ years in telecommunications industry or vertical marketing Proven track record building vertical marketing programs that influence pipeline Strong understanding of buyer psychology and how to land messages with executives Experience translating complex platform capabilities into concise narratives for business buyers Recent experience embedding AI into marketing workflows and driving faster output Strong cross-functional collaboration across product, sales, and demand generationcross-functional collaborationstrategic thinkingexcellent storytellingAI-assisted content creationAI-enabled workflowsprompting for insight and QA of AI-generated content