Sales Performance Specialist - CA
cogir senior livingSanta Rosa, CA
Sales Performance Specialist - CA
cogir senior livingSanta Rosa, CA
today
Occupations
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSales ManagersSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsIndustries
Assisted Living Facilities for the ElderlyContinuing Care Retirement CommunitiesServices for the Elderly and Persons with DisabilitiesAbout the role
Description:
Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?
Job Type Full-time
Description:
Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?
What You'll Actually Be Doing You're not just another Sales Director. You're the specialist corporate calls in when a community needs a boost - a fresh set of eyes, hands-on coaching, or someone to steady the ship during a leadership transition. Think of yourself as a strategic partner and a sales force multiplier, rolled into one.
Sales Strategy & Performance Optimization Dig into occupancy, inquiry, tour, and conversion data to find what's working and what's not
Spot the gaps and barriers hiding in the sales funnel
Partner with EDs and Sales Directors to build real census growth strategies
Live and breathe the sales standards: calls, biz dev, tours, home visits, events — all of it
Run deep-dive performance reviews and build action plans that actually get executed
Coaching Communities With a CRD Already in Place Sharpen lead conversion
Work the CRM call leads, call lost leads, follow up on every tour
Level up relationship selling, tour effectiveness, follow-up cadence, and closing technique
Get out into the community for outreach and business development
Reinforce sales culture, standards, and accountability — every time
Step In When It Matters Most Inquiry response
Lead management
Tours
Move-in pipeline
CRM documentation
Stabilizing occupancy through the transition
The Travel Life 10 days on, 4 days off — a real, predictable rhythm
Travel to assigned communities as needed
You'll stay in and immerse yourself in the community you're working, for the full shift
Requirements What You Bring to the Table
3–5 years of senior living sales experience
College degree preferred, or equivalent hands-on industry experience
Strong working knowledge of CRM systems and sales pipeline management
Excellent communication skills, you can coach a team, close a tour, and win over a family, all in the same day
A self-starter mentality, comfortable walking into a new community and building trust fast
Strong organizational skills and the ability to manage multiple communities/priorities at once
A results-driven mindset with a genuine passion for senior living
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JOB OVERVIEW
Experience level
Senior
Location
Santa Rosa, CA
Occupation
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Industry
Assisted Living Facilities for the Elderly
Posted
today
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