Director of Culture Marketing

Overview You will be the internal authority on Gen Z culture, translating insights into actionable marketing and product opportunities. You’ll shape Bumble’s cultural marketing strategy, partnerships, and creator ecosystem to keep the brand ahead of cultural shifts. Your work drives brand relevance, product innovation, and audience growth across Marketing, Product, and Leadership. This strategic, influential role partners across teams to embed cultural intelligence and authentic collaboration with creators. You’ll join a mission-driven company at the intersection of culture, technology, and dating. Responsibilities Serve as Bumble's expert on Gen Z culture, identifying trends, creators, communities, platforms, and moments shaping how young people connect and date Develop and lead cultural marketing strategy to keep Bumble culturally relevant and authentic in Gen Z conversations Manage celebrity, talent, influencer, and creator strategy, coordinating with agencies (including UTA) for partnerships Build and scale Bumble's creator ecosystem (macro and micro creators) to drive awareness, engagement, and authentic dialogue about dating Collaborate with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing to ensure campaigns reflect evolving cultural trends and Gen Z behaviors Act as cultural advisor to leadership, sharing insights, trend reports, and opportunities to connect with younger audiences Partner with Product to translate cultural insights into product strategy and evolving dating behaviors and expectations Embed cultural intelligence across the organization to stay ahead of cultural change Key requirementsexceptional ability to understand, predict, and influence cultureexperience with culturally relevant brands, social media/creator ecosystems, creative agencies, or entertainment/media/fashion/lifestyle brandsdeep understanding of Gen Z culturestrong strategic business thinking and cultural intuitionability to advise executives and collaborate with creative teamsability to translate observations into actionable business recommendationsstrong point of view and willingness to challenge conventional thinkingextensive network across creators, influencers, communities, and trendsettersunderstanding of how culture influences consumer behavior, brand perception, and product adoptioncuriositystrong communication with executives and teamsability to challenge conventional thinkingtrend forecastingcreators and partnerships managementbrand strategy