Director of Email & Data Strategy
republicanSacramento, CA
$110kAPPLY NOW
About the role
Director of Email & Data Strategy — #3657310-3New York, NY — remote considered for the right person · Full-time · DOE + benefits
About the role:
A historic New York City newspaper is bringing its email program fully in-house and is hiring a Director of Email & Data Strategy to run it. The scale is real: roughly two billion emails a year, about twenty million email records, and billions of largely unused data points. This is an enterprise infrastructure and data-strategy job, not a campaign-calendar job. You will be strategic enough to turn that data into revenue and technical enough to execute it yourself.
What you will do:
- Bring high-volume email deployment and strategy fully in-house
- Evaluate ESP platforms and implement advanced email technology
- Manage roughly two billion annual emails across audience segments
- Develop segmentation strategies across millions of subscriber records
- Turn Snowflake data into actionable audience and revenue insight
- Identify opportunities to monetize data with advertisers and partners
- Integrate email performance and data strategy across business functions
What we are looking for:
- Proven experience managing enterprise-scale email marketing and deployment programs
- Deep knowledge of ESPs, deliverability, segmentation, and automation tools
- Strong data analytics experience with large, complex audience databases
- Experience translating Snowflake (or comparable cloud warehouse) data into business applications
- Ability to develop data monetization strategies responsibly and commercially
- Strong understanding of advertising, audience targeting, and revenue optimization
- Comfort owning both technical operations and strategic business outcomes
Compensation: Starting at $110k + benefits. Higher salary for more experience.
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JOB OVERVIEW
Salary
$110k
Experience level
Manager
Location
Sacramento, CA
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
3 days ago
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