Consumer Insights Manager

Overview You will lead consumer insights to steer product and marketing strategy at Shark Ninja. In this role you partner with executives to translate consumer voice into actionable opportunities across early-stage development and existing offerings. You’ll drive innovative research approaches and shape cross-functional decisions with clear storytelling. This is a high-impact role in a fast-paced, AI-native culture that values bold experimentation and consumer obsession. Compensation / Benefitsmedical insurancedental insurancevision insurance 401(k) retirement plan with matchingemployee stock purchase programpaid time off Responsibilities Present complex insights to Shark Ninja executives (CEO, CCO, EVPs) to influence product and marketing direction Identify unmet needs and guide early-stage product development to enable breakthrough innovations Translate consumer feedback into actionable recommendations that enhance product features Act as a Subject Matter Expert in consumer insights, synthesizing data into strategic narratives Develop, manage, and execute research plans aligned with budgets and goals Build and mentor a team to sustain high performance and growth Key requirements Bachelor in Marketing, Psychology, or a relevant quantitative field 5–10 years of consumer research experience, CPG experience preferred Proficiency in Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests Experience moderating focus groups and conducting one-on-one interviews Familiarity with IHUTs and online/in-store shelf assessments Willingness to be in-office 3 days per week Executive Presence Early-Stage Vision Strategic Mindset Qualitative and quantitative research methodologies Concept TestingTURF