Demand Generation Marketing Manager

Overview In this data-led, contributor role, you shape and optimize net-new demand for Sage Intacct across key verticals in the US. You own multi-channel demand strategies, drive pipeline and revenue, and enhance ABM-aligned growth with AI and automation. You’ll collaborate with Product Marketing, Sales, and Ops to improve lead flow and marketing-to-sales handoff, using data to diagnose gaps and scale execution. This is a hands-on, impact-driven opportunity to accelerate growth through a modern, account-aware approach. Compensation / Benefits Competitive annual bonuses Comprehensive health, dental, and vision coverage 401(k) retirement match (100% matching up to 4%)32 days paid time off (22 personal days & 10 national holidays)18 weeks of paid parental leave Work Away Program: 10 weeks abroad work/travel opportunities (Sage-approved) Responsibilities Develop and execute end-to-end multi-channel marketing strategies that generate demand, create intent, and drive pipeline and revenue outcomes Support ABM growth plays by identifying priority audiences, aligning cross-functional inputs, and coordinating campaigns that move target accounts through the funnel Optimize the full marketing funnel by identifying gaps, diagnosing root causes, and improving conversion through data, automation, and practical AI-enabled insights Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals Own multi-channel campaign lifecycle from ideation through execution to opportunity creation and sales handoff Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement Improve speed, consistency, and execution quality by using scalable systems, standardized processes, automation, and AI-enabled workflows where they create clear business value Use data, automation, and AI-enabled tools to improve how strategy and plays are planned, briefed, measured, and optimized Maintain visibility into lead flow, attribution, and conversion performance to ensure marketing-to-sales alignment Translate performance data into clear, actionable insights for stakeholders and leadership Key requirements You have at least 4 years of experience in B2B demand generation marketing targeting net-new prospects You have owned full-funnel, multi-channel demand generation campaigns across channels such as email, webinars/events, paid media, organic, search, or content syndication You can speak to the numbers behind your campaigns, including metrics tracked and impact on opportunities, pipeline, or revenue Experience supporting account-aware or ABM-style marketing motions, including audience segmentation and sales alignment Strong analytical mindset and proficiency with CRM, analytics, and AI-enabled marketing tools Proactive problem solver and effective communicator who collaborates across functions to move priorities forward High emotional intelligence and collaborative cross-functional working styleemotional intelligenceeffective communicationcollaboration across functionsCRM, analytics, and AI-enabled marketing toolsdata-driven decision makingAI-enabled automation