Digital Marketing Strategist
starmarkFort Lauderdale, FL
Digital Marketing Strategist
starmarkFort Lauderdale, FL
today
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersSearch Marketing StrategistsAbout the role
Digital Marketing Strategist Work is more rewarding when you remove all the barriers to the best thinking. That's why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew. Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.
Key Responsibilities:
- Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client's goals
- Design and manage awareness, prospecting, re-marketing and lead generation campaigns
- Manage budgets and campaign optimizations to drive strong return on investment
- Implement channel specific tactics across multiple platforms
- Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
- Work with creative team and partners to deliver amazing results
- Deliver POVs, audits and competitive analysis
- Audience targeting, analysis, and recommendations
- Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
- Interpret data and strategize how to improve creative and approach to optimize results
- Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
Budget stewardship, billing reconciliation
Excellent writing, analytical, presentation and communication skills
Expectations: Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
Ability to work directly with client and team to build relationships.
Balanced analytical and creative mindset.
Strong written and verbal communication skills, and organizational skills. Ability to manage multiple clients in an Agile, deadline-driven environment. Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
Excellent project management skills, especially in a fast-paced cross-functional environment.
Requirements:
- 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
- Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).Experience in Programmatic a plus
- Experience managing performance-driven campaigns
- Solid expertise in campaign and channel analysis and reporting
- Google Analytics, Google Tag Manager, reporting dashboards
- Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdaptBS/BA in marketing, communications, or similar.
- Google Ads Certification, Facebook certification, or certification in progress
- Organic Social experience a plus
- We offer health, dental and vision insurance, 401k, paid time off and more.
- We are flexible to full-time or contract and local or remote within the US.Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.
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JOB OVERVIEW
Experience level
Senior
Location
Fort Lauderdale, FL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
today
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