Asset & Wealth Management, Private Wealth Management, Product Marketing, Analyst - New York

Overview As Product Marketing Analyst at Goldman Sachs Wealth Management, you shape how clients and advisors experience our offerings by leading multi-channel campaigns and turning complex investment solutions into clear stories. You will collaborate with product and business teams to align messaging with distinct client and advisor audiences, ensuring a cohesive brand experience across channels. The role emphasizes data-driven optimization and cross-functional teamwork to attract new clients and deepen relationships. This is a fast-paced, entrepreneurial position where your storytelling and analytics drive measurable impact and client engagement. Responsibilities Lead end-to-end integrated marketing campaigns across investment, lending, and planning solutions for diverse audiences Build and manage multi-channel programs (digital, content, email, advisor-facing) with consistent messaging Translate complex financial concepts into clear narratives for campaigns and client-facing materials Collaborate with internal teams, agencies, and vendors to execute campaigns across channels Own planning, audience segmentation, creative briefs, copywriting, design, implementation, and reporting Engage advisor teams with targeted content to drive product awareness and adoption Create internal educational materials to inform advisor teams Continuously generate ideas to improve client engagement and campaign differentiation Use data-driven methods to measure, optimize, and report campaign performance Streamline processes for collaboration and efficient execution Manage budgeting, invoicing, and vendor approvals with accuracy Key requirements 2+ years in integrated marketing, product marketing, or related field Experience building and executing multi-channel campaigns for diverse audiences and products Preference for experience in financial services (wealth management, investments)Strong copywriting and editorial skills Ability to develop audience-specific messaging frameworks and strategies Familiarity with Microsoft design and productivity tools Proven ability to execute distinctive, results-driven marketing programs Collaborative, client-first mindset with strong interpersonal skills Ability to thrive in a fast-paced environment with strong attention to detail Entrepreneurial mindset and creative problem-solving approachcollaborativeclient-first mindsetstrong interpersonal skills Microsoft 365 design and productivity toolsdata-driven campaign measurement and reportingcopywriting and content editing