About the role

Our client, a novelty toy collection, is seeking a highly entrepreneurial Senior Brand Leader to own the next stage of growth. You’ll work across brand, marketing, partnerships, activations, social, digital growth, and cultural expansion to turn a commercially successful product into a much larger brand. What You’ll Own Define brand vision, strategy, priorities, and growth roadmap Build company as a true brand Develop major partnerships, collaborations, pop-ups, experiential concepts, and cultural activations Shape the brand’s social, content, and creative direction Drive alignment across paid media, creators, PR, gifting, DTC, retail, affiliate, and other growth channels Identify where to invest to maximize awareness, collectibility, and cultural relevance Serve as the liaison across product, creative, marketing, licensing, PR, retail, and leadership Turn big ideas into clear briefs, timelines, and execution plans Build and shape the team Own the brand budget in partnership with leadership Who You Are 5-8+ years of prior ownership within a high-growth consumer brand Bring strong experience across brand, partnerships, collaborations, activations, social, and digital Combine creative taste with commercial judgment Can confidently lead agencies, creators, and internal teams Comfortable setting the vision and getting into the details Know how to create momentum around launches, drops, partnerships, and cultural moments Please submit your resume for consideration!

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JOB OVERVIEW

Experience level

Manager

Location

New York, NY

Occupation

Marketing Managers

Industry

Doll, Toy, and Game Manufacturing

Posted

2 days ago

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