Director, Marketing Strategy

Director, Marketing Strategy 📍 New York City | 4 days onsiteI’m partnering with one of the most iconic and recognizable names in American retail to identify a Director, Marketing Strategy to help shape how the brand connects with millions of consumers across major categories and cultural moments. This is a highly visible leadership role for a strategic retail marketer who can turn consumer insights, merchandising priorities, and business goals into powerful integrated marketing strategies across the customer journey. What you’ll be involved in: Lead integrated marketing strategy across major seasonal moments, categories, and brand initiatives Partner with Merchandising, Creative, Media, and senior stakeholders to bring product stories to life Develop omnichannel campaigns across digital, social, content, experiential, and in-store Create innovative activations, events, and customer experiences Use consumer insights and data to shape strategy and creative direction Lead and develop a high-performing team What they’re looking for: ✔ 10+ years of integrated brand/retail marketing experience ✔ Strong retail or consumer brand background ✔ Experience leading seasonal and omnichannel marketing strategies ✔ Strong merchandising and cross-functional partnership experience ✔ Experiential/in-store activation experience is a plus ✔ Home, Fashion, Beauty, or cross-category retail experience ✔ Strategic, commercially minded leadership style