Vice President, Brand Programs & Direct-to-Consumer
confidentialMcLean, VA
Vice President, Brand Programs & Direct-to-Consumer
confidentialMcLean, VA
APPLY NOW (opens in a new tab)7 days ago
About the role
Vice President, Brand Programs & Direct-to-Consumer
About the Company:
Innovative operator of popular hotel chains & resorts Industry
Hospitality Type
Public Company Founded
1919 Employees
10,001+Categories Resorts
B2C
Cruises
Global Hospitality Company
Hilton Hotels
Hilton Corporate
Hilton Hotel Brands
Hotels
Hotels and Resorts
Marriott Hotels
Top Luxury Hotels
Tourism
Leisure
Hospitality
Travel & Leisure
Internet
Technology Specialtieshospitality
business travel
lesiure travel
vacations
resorts
and resorts
About the Role:
The Company is seeking a Vice President of Brand Programs and Direct-to-Consumer to strengthen alignment between its brand programs and commercial initiatives. The role leads strategies for program adoption, sourcing solutions, prototype development, and consumer retail offerings. Responsibilities include overseeing the development and lifecycle management of brand-specific furnishing and equipment packages, and setting the vision and performance roadmap for direct-to-consumer commerce. The Vice President will lead a high-performing team and collaborate with internal and external stakeholders to improve product selection, customer experience, digital engagement, and business performance. Candidates should have at least 12 years of progressive leadership experience in areas such as brand management, e-commerce, customer engagement, supply chain, procurement, or hospitality, including at least seven years leading large cross-functional teams. Experience leading enterprise programs with multiple partners and managing P&L, revenue growth, commercial performance, or large-scale business initiatives is required. A bachelor’s degree in business, marketing, supply chain, e-commerce, hospitality, or a related field is preferred; an advanced business degree is an asset. Experience in hospitality, retail, consumer products, digital commerce, procurement, sourcing, or direct-to-consumer business growth is also beneficial. Hiring Manager Title
SVP HSM Americas FunctionsEcommerce
Product Management
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JOB OVERVIEW
Experience level
Manager
Location
McLean, VA
Occupation
Marketing Managers
Industry
Hotels and Motels
Posted
7 days ago
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