Marketing & Content Specialist

Marketing & Content SpecialistLocation: Midland or Troy, Michigan Employment Type: Full-time Work Arrangement: Hybrid  Salary Range:$75,000 to $85,000 annually, based on location, experience, and qualificationsPosition OverviewWe are seeking a creative, resourceful, and highly organized Marketing & Content Specialist to build and strengthen our company’s marketing presence.This is a hands-on content-development role for someone who can take ideas from concept through completion. Because we currently have a limited library of marketing content, this individual will play an important role in developing our brand voice, creating original content, establishing reusable marketing assets, and introducing consistent marketing processes.The Marketing & Content Specialist will create written and visual content for LinkedIn, our company website, sales presentations, proposals, case studies, and other marketing and business-development materials. The successful candidate will work closely with leadership, sales, and internal subject-matter experts to turn company knowledge, technical information, and project experience into clear and compelling communications.This position is well suited to a strong writer and visual communicator who enjoys building something new and producing polished, professional work.Key ResponsibilitiesContent Development- Develop original written and visual content that supports the company’s marketing and business-development objectives.- Interview leadership, sales team members, and subject-matter experts to identify stories, insights, project highlights, and content opportunities.- Translate technical or complex information into clear and engaging content for target audiences.- Write, edit, proofread, and design materials from initial concept through final publication.- Develop case studies, project profiles, company descriptions, employee biographies, service overviews, articles, announcements, and other corporate content.- Build and maintain an organized library of approved copy, images, graphics, project information, and marketing assets.- Coordinate photography, video production, graphic design, or other outside creative resources when required.LinkedIn and Social Media- Establish and manage a consistent LinkedIn content strategy and publishing calendar.- Create original LinkedIn posts, graphics, employee features, project highlights, company announcements, and thought-leadership content.- Schedule and publish approved content while maintaining a consistent company voice and visual identity.- Monitor activity and engagement and recommend ways to improve reach and content performance.- Identify opportunities for company leaders and employees to contribute to and amplify company content.Website Management- Review the existing website and recommend content and structural improvements.- Write and develop new website pages and update existing content.- Keep company, service, project, team, and news information accurate and current.- Coordinate website changes with internal resources or outside vendors as needed.- Apply basic search-engine optimization practices to improve the visibility and usefulness of website content.- Monitor basic website analytics and use performance information to recommend improvements.Sales and Proposal Support- Partner with the sales team to create persuasive and visually professional client-facing materials.- Develop and maintain sales presentations, proposal templates, capability statements, brochures, one-page summaries, and related materials.- Support the preparation of proposals by organizing information, writing and editing content, and formatting final submissions.- Tailor presentations and proposals to specific clients and opportunities.- Ensure sales materials are accurate, current, well organized, and consistent with company branding.- Maintain a centralized library of reusable proposal content, qualifications, team biographies, case studies, and supporting materials.- Help communicate the company’s capabilities, experience, and value proposition clearly and consistently.Brand and Marketing Development- Help define and maintain the company’s brand voice, messaging, and visual standards.- Create branded templates for presentations, proposals, social-media posts, case studies, and other recurring materials.- Develop an editorial calendar and practical process for planning, reviewing, approving, and publishing content.- Help establish foundational marketing tools, standards, and processes that can grow with the company.- Ensure consistency in writing, design, formatting, and messaging across all external materials.- Recommend marketing priorities and new opportunities based on business needs and audience response.- Support company announcements, events, recruiting communications, and other marketing initiatives as needed.Qualifications- Bachelor’s degree in marketing, communications, journalism, graphic design, business, or a related field, or equivalent professional experience.- Three to five years of relevant experience in marketing, content development, communications, or sales support.- Demonstrated experience creating original written and visual marketing materials.- Exceptional writing, editing, proofreading, and verbal communication skills.- Ability to gather information from subject-matter experts and transform it into compelling audience-focused content.- Experience managing LinkedIn or other professional social-media channels.- Experience updating and managing website content using a content-management system.- Strong presentation-development skills, including advanced proficiency with Microsoft PowerPoint.- Experience with Canva, Adobe Creative Cloud, or similar design software.- Strong visual judgment and the ability to produce professional, brand-consistent materials.- Excellent organizational and project-management skills.- Strong attention to detail and the ability to manage multiple priorities and deadlines.- Ability to work independently, take initiative, and move projects from an initial idea to a finished product.Preferred Qualifications- Experience supporting business-to-business sales or professional-services organizations.- Experience preparing proposals, pitch decks, qualification packages, or other business-development materials.- Familiarity with WordPress or a similar website platform.- Knowledge of basic search-engine optimization, website analytics, and social-media analytics.- Photography, video production, or video-editing experience.- Experience managing outside designers, photographers, website developers, printers, or other creative vendors.- Experience building a company’s marketing program, content library, or brand presence from an early stage.