Associate Vice President, Marketing

Associate Vice President, Marketing

Business ClassificationsB2CAbout the RoleThe Company is seeking an Associate Vice President (AVP) of Marketing to join their team. The AVP will be a senior leader responsible for developing and executing a comprehensive marketing strategy that drives growth in member acquisition, engagement, and retention. This includes leading the marketing efforts for quality programs and educational products. The successful candidate will be tasked with building and scaling the marketing function, with a focus on multichannel campaigns and a data-driven, metrics-first approach. Key responsibilities for the AVP include establishing KPIs, leading a team of marketing professionals, and ensuring the effective use of marketing technology and data infrastructure. The role also involves close collaboration with other divisions, such as strategic communications, and requires a hands-on leadership style to foster a culture of continuous optimization and testing. Candidates for the AVP position should have a Bachelor's degree, with an advanced degree preferred, and at least 10-12 years of progressive marketing experience. A proven track record in driving growth through data-driven, multichannel campaigns is essential, and experience in the healthcare sector is a plus. The ideal candidate will have a strong background in marketing automation and CRM/AMS platforms, particularly Marketo, and a deep understanding of paid digital and search advertising. Strong analytical skills, experience with marketing analytics tools, and a proficiency in AI marketing applications are also required. The role demands a leader with excellent communication skills, the ability to manage a high-performing team, and a commitment to the mission and values of the organization. Hiring Manager TitleVP, Strategic Marketing and Communications FunctionsMarketing