Digital Web Manager

Responsibilities: Oversee website content strategy, updates, and governance to maintain a high-quality, accurate, and engaging digital presence. Use Google Analytics 4 and Google Tag Manager to track performance, interpret user behavior, and recommend data-driven improvements. Partner with Marketing, IT, Loyalty, and Operations stakeholders to align website initiatives with organizational objectives and customer needs. Manage content within the CMS, ensuring pages are structured effectively, optimized for usability, and consistent with brand guidelines. Evaluate site performance and user journeys to identify opportunities that improve engagement, accessibility, and conversion outcomes. Write, edit, and publish web content that supports business priorities while maintaining clarity, relevance, and consistency across the site. Establish and monitor digital performance measures to ensure website experiences remain effective, measurable, and continuously refined. Support digital enhancement initiatives, including web updates and platform-related changes, while minimizing disruption to the user experience.