Meta Media Buyer — Franchise Marketing

What You'll Do: Meta Campaign Strategy & Management Develop, launch, manage, and optimize Meta advertising campaigns. Build strategies around each client's goals, market, budget, offer, and audience. Continuously test audiences, creative, messaging, offers, and campaign structures. Make thoughtful, data-backed optimizations—not changes just for the sake of making changes. Stay current on Meta advertising updates, tools, attribution, and best practices. Own Performance Monitor and understand performance across your accounts, including: Leads and conversions Cost per lead Cost per acquisition Lead qualityCTR, CPC, CPM, and frequency Creative performance Budget pacing Audience performance Market/location performance Month-over-month trends We don't just want to know what happened. We want you to help us understand: Why did it happen? What should we do next? Be Proactive We don't want clients discovering performance problems before we do. You'll be expected to proactively identify: Declining performance Rising CPLCreative fatigue Budget issues Tracking problems Poor lead quality Audience saturation Opportunities to scale New strategies worth testing When you identify an issue, bring the team: Problem → Context → Recommendation → Next Action Partner With Account Managers Our Account Managers own the overall client relationship. Our Media Buyers own the paid media expertise supporting that relationship. You'll work closely with Account Managers to: Provide campaign insights and recommendations. Prepare them for client conversations. Explain performance clearly. Flag risks early. Identify growth opportunities. Provide context behind major campaign changes. Participate in client conversations when paid-media expertise is needed. Our Account Managers shouldn't have to chase you for answers. We want our Media Buyers proactively helping them understand what's happening and what we recommend doing next. Collaborate With Creative Great media buying requires great creative. You'll work with our creative and production teams to identify: Winning creative Underperforming creative Creative fatigue New concepts to test Messaging and offer opportunities Video vs. static performance Localized creative opportunities Franchise & Multi-Location Marketing You'll manage campaigns across franchise locations and markets. That means understanding that every market can be different. Budgets, demographics, competition, lead volume, offers, and performance expectations may vary significantly from location to location. You'll need to evaluate performance at both the corporate and individual location level and adjust strategies accordingly.

What We're Looking For: 3+ years of hands-on Meta Ads experience. Strong experience with lead-generation campaigns. Experience managing multiple advertising accounts simultaneously. Strong knowledge of Meta Ads Manager. Strong analytical and problem-solving skills. Ability to turn campaign data into clear recommendations. Experience managing advertising budgets. Strong written and verbal communication skills. Highly organized and able to prioritize accounts effectively. Comfortable working in a fast-paced agency environment.

Preferred Experience: Digital marketing agency experience. Franchise or multi-location advertising experience. CRM and lead-tracking experience. Understanding of attribution and conversion tracking. Experience collaborating with creative teams. Meta Blueprint certification. GoHigh Level or similar CRM experience. The Person We're Looking For If you see an account with declining performance, your first thought should be: “Why is this happening, and what can we do about it?”Not: “The ads are running.”We're looking for someone who is curious, analytical, accountable, proactive, and willing to challenge the existing strategy when the data tells us there may be a better approach. You don't need someone standing over your shoulder telling you which accounts need attention. You find them. You investigate. You recommend. You execute. You communicate. What Success Looks Like at DTMAThink Strategically — Understand the “why” behind campaign decisions. Take Ownership — Treat client advertising budgets like they're your own. Communicate Proactively — Don't wait for someone to ask what's happening. Provide Context — Don't just report numbers; explain what they mean. Protect Client Trust — Identify problems early and communicate solutions. Collaborate — Work as one team with Account Managers, Creative, Strategy, and Leadership. Focus on the End Goal — Advertising metrics ultimately need to support the client's business objectives.

Compensation: Base - $60,000/year Monthly Bonus Option Available

What We Offer: Competitive compensation Virtual work evironment 401(k)Paid holidaysPTO & sick leave Birthday half-day Every third Friday rest half-day Collaborative team environment Professional growth opportunities Exposure to franchise and multi-location marketing Opportunity to help shape DTMA's paid-media strategy and systems Interested? We're not looking for someone to simply manage ads. We're looking for someone who can help us manage performance, protect client trust, and continuously improve the strategy behind every advertising dollar we manage. If that sounds like how you approach paid media, we'd love to hear from you.