Manager, Ecommerce Category Development

Manager, Ecommerce Category DevelopmentThe Manager, Ecommerce Category Development will identify and advance new product opportunities across Mad Engines ecommerce network, including Amazon, Walmart, Target, Kohls, and other e-retailers. The roles primary focus is to drive category expansion by introducing elevated apparel, including cut-and-sew products, and expanding assortments through existing and prospective licensed lifestyle and fashion brand partnerships. Working across design, merchandising, purchasing, sales, and operations, this manager will translate trends and market signals into commercially sound product recommendations. Once products are ready to launch, the role will hand ownership to the sales and channel teams while staying connected to performance and using results to improve future recommendations. Category Strategy & Product DevelopmentResearch fashion, consumer, marketplace, and competitive trends to identify product and category opportunities. Evaluate Mad Engines existing product portfolio and identify new product-development opportunities in elevated apparel, cut-and-sew products, and adjacent categories to expand assortments across ecommerce channels. Identify ecommerce growth opportunities within existing licensed lifestyle and fashion brand partnerships and recommend potential new brand partnerships aligned with consumer demand and category strategy. Develop product buy recommendations using consumer demand, channel fit, pricing, cost, margin potential, and competitive positioning. Recommend the optimal ecommerce channels for each product, including Amazon, Walmart, Target, Kohl's, and other e-retail partners. Present product, purchasing, and channel-placement recommendations to leadership for review and approval. Product Development & Launch ExecutionPartner with design and product-development teams when new concepts, artwork, product updates, or specifications are needed. Manage approved products from concept through purchase-order execution and ecommerce launch readiness. Create and maintain project timelines, coordinate deliverables, and proactively resolve issues that could affect launch timing. Manage purchase-order details and collaborate with internal teams to support accurate and timely execution. Sales Handoff & Performance FeedbackPrepare clear assortment handoffs to sales and channel teams, including product positioning, pricing, timing, and placement recommendations. Review post-launch sales results with channel teams and apply performance insights to future product, category, and purchasing recommendations. Build a repeatable pipeline of category and licensed-brand opportunities that expands Mad Engines ecommerce offering beyond its current core assortment.