Performance Marketing Lead

Performance Marketing Lead

Dentology is a performance-focused growth company helping dental practices in the UK and US consistently generate more qualified patients through paid acquisition. We are looking for a Performance Marketing Lead to take ownership of the performance marketing function across Meta and Google. This is a hands-on role. We're not looking for someone who simply manages media buyers or reviews dashboards. You'll be inside the ad accounts, building campaigns, analyzing performance, writing creative, testing new angles, and making the decisions that directly impact client results. As the function grows, this person will have the opportunity to build and lead a performance marketing team across both markets. The Mission Your mission is simple: Get the right patients into our clients' practices at a cost that works for their business. You'll own performance across Meta and eventually Google, while also running Dentology's own paid acquisition. Success means improving client acquisition economics, reducing churn, expanding our ads offering, and building a repeatable performance marketing system that can scale. What You'll Own1. Client Performance You will directly manage and optimize a portfolio of dental practice accounts. You'll be responsible for: Monitoring daily spend, CPL, cost per booking, lead quality, and patient attendance. Identifying accounts trending above their targets and taking corrective action before performance becomes a client issue. Building and optimizing Meta campaigns yourself. Testing audiences, offers, hooks, creative angles, and messaging. Understanding why an ad converts, not simply looking at the numbers. Writing direct-response ad scripts and creative briefs. Developing new creative batches for accounts every 30 days. Working with editors to turn winning concepts into new creative. Joining performance conversations with larger clients and clearly explaining what is happening with their numbers. Partnering with Client Success, while owning the actual marketing performance.2. Creative & Direct Response You won't just be a media buyer. You'll be expected to understand the entire acquisition mechanism behind a winning ad. You'll develop and test: Clinician-led creative Pain → solution messaging Direct-to-camera scripts Treatment-specific angles Patient stories and proof New hooks and offers Different faces and creative concepts You should be able to look at a winning ad and explain what made it work — and then use that insight to create the next winner.3. Build Google as a Second Acquisition Channel Meta is currently the primary channel. You'll help us build Google into a meaningful second channel. You'll: Develop the initial Google Search strategy. Launch the first treatment/geography pilots. Build and optimize campaigns. Track performance beyond leads — through booked consultations, attendance, accepted treatment and revenue. Establish the economics required before scaling. Develop a repeatable Google acquisition system that can eventually be offered across the client base.4. Dentology's Own Paid Acquisition You'll also own paid acquisition for Dentology itself.

Compensation Base$72,000/year Paid monthly against your contractor invoice. UK-based contractors will be paid in GBP.Performance Commission You'll receive 15% of the monthly ads product line growth above the level it is at when you join. The commission is uncapped and increases as the ads business grows. Ads Product Line / MonthApprox. Monthly Pay$52k$6,000$60k$7,200$70k$8,700$80k$10,200$100k$13,200At approximately $70k/month in ads revenue, OTE is $100k+ annually, with significant upside beyond that as the business grows. Working Arrangement Full-time contractor RemoteUK/US time-zone overlap requiredUS-based candidates are a plus You'll work alongside our Senior Media Buyer initially. As you demonstrate results, you'll take ownership of more of the client portfolio. Participation in monthly all-hands, creative sprint planning and performance retrospectives. Why This Role? This isn't a role where you'll spend your time managing reports and delegating campaigns. You'll have real ownership of the numbers. You'll be able to: Run meaningful ad budgets. Work directly on the accounts. Influence creative and acquisition strategy. Build Google from the ground up. Run Dentology's own growth campaigns. Develop systems that become the company's performance marketing playbook. Eventually build and lead a performance marketing team. Earn uncapped commission as the ads business grows.