Marketing Assistant, Dolce Vita

Marketing AssistantDolce Vita is seeking a creative and driven Marketing Assistant to join our Marketing team. This role plays a key part in bringing the Dolce Vita brand to life across brand, wholesale, and retail channels. The ideal candidate is a collaborative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about fashion, storytelling, and building meaningful connections with consumers. This is an exciting opportunity to contribute to a dynamic and growing brand while developing broad marketing expertise across multiple disciplines.The responsibilities described below are considered essential functions of the role. This position is based in our NYC office and requires working on-site.Key ResponsibilitiesBrand MarketingSupport the development of marketing plans and execution of 360° campaigns for new product launches and collectionsAssist in maintaining brand consistency across all consumer touchpoints, ensuring alignment with brand guidelines and creative visionCollaborate with Influencer, creative, PR, and social media teams to develop compelling content and storytelling initiativesMonitor brand sentiment, industry trends, and competitive landscape to inform marketing strategiesWholesale MarketingSupport Wholesale Marketing efforts across Dolce Vita and DV brandsPartner with the wholesale sales team to develop Coop marketing programs and materials for key accountsCreate and manage seasonal selling tools, digital assets and custom programming tailored to wholesale partnersCoordinate marketing support for key account activations and eventsTrack wholesale marketing performance and provide recaps and insights to inform future programsRetail MarketingSupport the planning and execution of retail marketing initiatives, including in-store promotions, seasonal activationsCollaborate with the e-commerce and digital teams to align retail marketing strategies with online initiativesAssist in managing retail marketing calendars and campaign timelines to ensure on-time deliveryAnalyze retail marketing performance metrics and contribute to post-campaign reportingAssist with Retail Marketing budget trackingInternationalAssist with creative asset management across global partners distributing content regularly and as neededStore opening support including visual merchandising tools, floral installs, in-store signage, in-store activations, general experienceDay to day communicationsAble to manage multiple projects and deadlines with support and resources as neededPerform other duties and special projects as assignedRequired QualificationsBachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field2–4 years of experience in-office marketing, preferably within the fashion, footwear, or lifestyle industryStrong understanding of brand marketing principles and integrated marketing strategiesExperience working with wholesale or retail partners is a plusExcellent written and verbal communication skills with a keen eye for detailHighly organized with the ability to manage multiple projects and deadlines simultaneouslyProficiency in Microsoft Office Suite; experience with project management tools (e.g., Asana, Monday.com) preferredFamiliarity with digital marketing platforms, including email marketing tools, social media channels, and analytics dashboardsThe expected base salary for this position ranges from $26.00 - $30.00. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.