Sr. Product Manager

Job Responsibilities: Work with cross-functional team on developing product from conceptualization to commercialization across all categories. Conduct competitive analysis and research industry trends for product development direction. Analyze current and future product lines profitability/viability, provide reports and make recommendations to the leadership. Assist with developing and executing short-term NPD pipeline to drive long-term brand objectives and business goals. Support go-to-market plan and ensure successful launch execution. Track effectiveness of product launch campaigns/programs and reporting findings/insights to the relevant business teams. Develop trade promotion materials including trade shows, brand related events. Manage all product specs and sales information, such as sell sheets, brochures, and etc.