Director of Sales, East

What You'll Do: Lead sales strategy, field execution, and distribution growth throughout the Eastern U.S.Build and expand the company's East Coast infrastructure, including field sales, distributor partnerships, and future team development. Manage regional chain accounts, independent retailers, and distributor relationships across the territory. Drive DSD expansion initiatives, including developing new market partnerships and supporting future field team growth. Execute strategic business plans to increase distribution, improve retail execution, and grow market share. Partner with internal leadership to align promotional strategy, forecasting, supply chain planning, and commercial priorities. Analyze business performance using syndicated data, sales reporting, and financial metrics to improve results. Represent the company with key customers while building long-term retailer and distributor relationships. What TRIP is looking for:7+ years of beverage or CPG sales experience across multiple channels. Previous leadership experience managing field sales organizations and distributor networks. Strong regional chain, independent retail, and DSD management experience. Comfortable building new markets and creating structure within a rapidly growing organization. Experience managing P&Ls, forecasting, trade spend, and sales analytics. Excellent relationship builder with strong communication and presentation skills. Willing to travel extensively throughout the East Coast with regular presence in the New York market. Self-starter who thrives in ambiguity and enjoys building businesses from the ground up.