Director of Insights

Overview In this role, you will lead Vevo’s audience research and consumer insights practice to translate data into strategic, measurable impact. You will own learning agendas, research strategies, and audience intelligence frameworks that guide Sales, Marketing, Communications, and Distribution. You’ll oversee multi-method research projects, derive holistic audience narratives, and drive data-driven storytelling to inform market positioning. A key hook is applying AI-enabled workflows to accelerate insights and collaboration across cross-functional partners. Compensation / Benefitscompetitive compensationbenefits packagespremier access to music content and original media contenthybrid work modelon-site NYC office with in-office requirementsinclusive workplace policies Responsibilities Oversee learning agendas, research strategies, and audience intelligence frameworks Lead quantitative and qualitative primary research projects, including vendor management, study design, analysis, and reporting Develop bespoke studies and analyses to inform Vevo’s thought leadership and market position Translate insights into go-to-market positioning and audience narratives for external collateral Identify opportunities for AI-enabled research and faster insights across teams Coach a high-performing research team to support core business functions Key requirements 8+ years of consumer insights or market research experience, preferably in media/ digital publishing Expert knowledge of quantitative and qualitative methodologies and translating insights into business solutions Experience with global syndicated partners (eMarketer, Brand Watch, Global Web Index, MRI|Simmons) and other market insights tools Proficiency in data analysis and visualization tools (Looker) and statistical software (SPSS, SAS)Strong cross-functional leadership and ability to influence multiple teams Experience managing 3rd party research vendors end-to-end Understanding of AI tools and their responsible application in research Curiosity and ability to turn insights into compelling senior-level narratives Strategic storytelling Cross-functional collaboration Influence and alignment across teams LookerSPSSSAS