Social Media, & E-Commerce Marketing Specialist

About the Role: We are looking for someone with minimum 5 years direct experience in social media and affiliate/creator ecommerce marketing, who understands Social Media in and out, Content, UGC-style Video, Influencer and Affiliate Marketing, TikTok Shop, and if you don't have experience with Amazon and general e-marketplace selling and the broader e-commerce ecosystem - you are willing to learn. Key Role: For Social, we are going to develop a BTS (aka "Behind the Scenes") social media program where you will be the lead on and off "camera" (the camera is an iPhone...). The entire staff will play a part on camera as and when needed. The purpose of this "business reality" social media program is to build deep and trust-building relationships with our customers and potential customers by showing our day-to-day lives at work, etc. The "show" will be a combination of the social/personal side of day-to-day life of our staff at work, and we of course will also peel back the curtain on our business and show some of our team meetings, work discussions etc - the good and the not so good. We are looking to show our customers and potential customers that there are real humans at LOLA who care very much about what they do each day, want to learn from mistakes we may make and show that we also like to have a little fun. You can look at it like its "TMZ" meets "The Office" meets "Barstool" etc. The ideal candidate is creative, organized, self-motivated, and very comfortable on camera moving between ideas, coordination, and hands-on execution. Depending on the project, this person may create ideas for others to execute, help execute ideas from the team or outside agencies, or develop and execute their own ideas from start to finish. This role is focused on organic social media, content (for products and marketing), creators, affiliates, marketplace growth, AI-assisted marketing, LIVE SELLING, and e-commerce support. Paid Search such as Google/Bing Ads, Display, Amazon paid ads, and SEM experience are not required but a bonus.

Key Responsibilities: Fully manage & be our lead personality on our BTS (aka "Behind the Scenes") social media programManage and support social media posting, engagement, trends, and content planningCreate, coordinate, and support UGC-style content for social media, e-commerce, and marketplace channelsSupport TikTok Shop and META growth, including affiliate and creator recruitmentConduct Influencer and Affiliate outreach, communication, and relationship managementUse AI tools to improve marketing workflows, content development, research, optimization, reporting, and campaign ideasHelp develop creative marketing concepts and bring them to life through hands-on execution, internal collaboration, or outside agency coordinationOrganize content, assets, files, calendars, and basic reports Bonus Responsibilities: (if not very experienced on these below - no worries, you'll learn on the job) Support Amazon etc marketplace activity and understand the Amazon etc seller ecosystem ("etc" = other 3rd party marketplaces) Support Email Marketing using Mailchimp or similar platformsAssist with Shopify & BigCommerce website updates, including basic product and content changesApply basic SEO, AI search optimization, and content optimization best practices What We’re Looking For:5+ YEARS EXPERIENCE MINIMUM - especially w/ Social MediaStrong understanding of TikTok, META, YouTube, and social media trends A person who is very comfortable speaking on "camera" for our social mediaExperience with TikTok Shop, creator programs, affiliate marketing, or influencer outreachKnowledge of UGC content and short-form videoComfortable using AI throughout marketing for content, research, planning, optimization, and productivityStrong knowledge of Excel, Google Drive, Microsoft OneDrive, and general office software A person who is Organized, is hands-on and collaborative, and able to work independentlyShooting video with an iPhoneBasic video editingCanva, CapCut, Cuttable, Adobe tools, or similar content apps Bonus Knowledge: Familiarity and Understanding of Amazon, Walmart.com, etc as seller platformsKnowledge with Shopify, BigCommerce, Mailchimp, SEO, and AI marketing toolsExperience with and/or the ability to quickly learn and utilize ecommerce marketplace sync softwareBonus SkillsProduct photographyPaid advertising marketingExperience with consumer products, household goods, or marketplace selling Benefits: Competitive salary, around $90,000+/- depending on experienceHealthcare - partially company paidVision and dental benefits - partially company paid 401(k) plan launching soonOpportunity to grow with a fast-growing, family-owned company Location: This position is based in our office in Hackensack, New Jersey. Candidates must be able to work in-office full-time. Application: Right here on LinkedIn Equal Opportunity Statement: Lola Products is an Equal Opportunity Employer. We consider all qualified applicants without regard to any status protected by applicable federal, state, or local law. Reasonable accommodations are available for qualified applicants with disabilities. This job posting describes the general nature of the role and is not an exhaustive list of all duties or requirements. Employment is at-will, subject to applicable law.