SEO / SEM Specialist

About The Role: The role owns organic and paid search performance end-to-end, driving qualified traffic and pipeline through SEO, SEM, and technical site optimization. You will work across marketing, content, and web engineering to improve rankings, reduce acquisition costs, and turn search into a measurable growth channel for both B2B and B2C audiences.

Key Responsibilities: Own the SEO roadmap: keyword research, on-page optimization, technical audits, and content strategy for a high-traffic web property Manage paid search programs across Google Ads and Bing, including budget allocation, bidding strategy, and copy testing Run technical SEO work with web engineering: site architecture, crawlability, Core Web Vitals, schema markup, and page speed Build and maintain reporting on rankings, organic traffic, CPL/CPA, and ROAS in GA4 and Looker Studio Partner with content and design teams to produce search-optimized landing pages and topic clusters Conduct competitive analysis and SERP monitoring to identify keyword and content gaps Stay current on algorithm updates, AI-driven search (SGE/AI Overviews), and evolving best practices What We Are Looking For 3-6 years of hands-on SEO and SEM experience, ideally in a B2B or B2C tech environment Deep proficiency with SEMrush or Ahrefs, Google Search Console, GA4, and Google Ads (certification a plus) Working knowledge of technical SEO: HTML, schema, site migrations, and crawling tools like Screaming Frog Experience managing six-figure paid search budgets with measurable ROI accountability Strong analytical skills; comfortable building dashboards and presenting performance to leadership Bachelor's degree in marketing, communications, or a related field (or equivalent experience)

Bonus: Experience with programmatic SEO, SQL, or optimizing content for AI answer engines; familiarity with HubSpot/Marketo; copywriting for paid ads