Director of Marketplaces

Location: Fort Lauderdale, FL

Department: Marketing / Digital Commerce

Reports To: Chief Commercial Officer (CCO)

Position Summary: The Director of Marketplaces is responsible for driving the company’s digital commerce strategy, growth, and performance across all online marketplace channels. This role oversees the end-to-end eCommerce operations, including Amazon management, digital marketing, conversion optimization, merchandising, analytics, and customer experience.

Key Responsibilities: Strategic Leadership:

• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
• Lead digital initiatives that enhance the brand’s online presence and customer journey.
• Collaborate with executive leadership to align eCommerce goals with broader business objectives.
• Marketing & Conversion Optimization:
• Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.
• Oversee A/B testing, personalization, and conversion rate optimization strategies.
• Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.
• Merchandising & Operations:
• Oversee online merchandising, product assortment, pricing strategy, and promotional campaigns.
• Partner with supply chain and fulfillment teams to ensure seamless order management and customer satisfaction.
• Team Leadership:
• Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.
• Foster a culture of innovation, collaboration, and accountability.