Senior Manager, Marketing

Overview As Senior Marketing Manager, you will shape client-centric strategies to grow acquisition, engagement, loyalty, and revenue across North America. You’ll connect brand strategy with client insights and commercial activation, moving from generic to personalized, insights-driven campaigns. You’ll manage scalable, one-to-many marketing initiatives while aligning with one-to-one clienteling efforts. This role offers impact through elevating the client experience across retail, e-commerce, and wholesale channels in a luxury context. Compensation / Benefitsmedical, dental, and vision programs Health savings and flexible spending accounts Life insurance and disability benefits 401(k) with employer matchpaid time off and wellness reimbursementemployee assistance program and volunteering days Responsibilities Develop client-centric marketing strategies supporting acquisition, retention, loyalty, and reactivation in North America Create annual and seasonal activation plans aligned with priorities and commercial objectives Identify opportunities for personalized engagement across the client lifecycle Collaborate with Client Experience Director to align one-to-one and one-to-many initiatives Advocate for client voice in planning and execution within Marketing Drive measurable business impact via engagement, retention, reactivation, and loyalty programs Develop strategies for key client segments (VICs, loyalists, prospects, new clients, lapsed)Design scalable activation frameworks and communications for distinct audiences Build annual and seasonal client marketing plans aligned with objectives Partner with Client Experience Director to boost personalization, engagement, and conversion Embed client segmentation and audience strategy in major marketing initiatives Lead one-to-many communications across CRM channels (email, SMS) and activations Develop lifecycle marketing programs covering acquisition, onboarding, engagement, retention, loyalty, and reactivation Create targeted campaigns aligned with purchase behavior and relationship stage Coordinate with Retail, E-Commerce, Wholesale, Communications, and Client Experience teams Key requirements 6–8 years of marketing, CRM, and project management experience Proven ability to lead cross-functional marketing initiatives in fast-paced environments Experience in developing personalized marketing strategies and client engagement programs Strong strategic, creative thinking and project management with multiple priorities Detail-oriented with strong organizational and problem-solving abilities Excellent analytical skills translating data into actionable strategies Strong communication, presentation, and stakeholder management with a curious mindset Experience in luxury, fashion, beauty, retail, hospitality, or premium brands preferred Experience with Salesforce Marketing Cloud, Looker, SAP, or similar platformscross-functional collaborationstrategic thinkingexcellent communication Salesforce Marketing Cloud LookerSAP