Social Media Stategist/Digital Strategist

Social Media Stategist/Digital Stategist Job Duties: Take the brand strategy and translate it into a social media strategy Identify key objectives of the social media strategy Create a content calendar each month that executes on the social media strategy Identify key metrics to measure the success of social media objectives Recommend what content should be organic and what content should be paid/boosted Use social listening to make sure the brands are engaged in relevant conversations on respective social channels Create a community playbook to set guidelines for how to respond to consumers who DM or tag the brand. Liaise with copywriters and designers to ensure content is informative and appealing Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches Prepare weekly and monthly reports on social media metrics Stay up-to-date with new digital technologies and social media best practices