Director, Product Marketing - Agency

Overview As Director, Product Marketing — Agency, you will shape the go-to-market and positioning for Applied’s agency segment across Epic and EZLynx. You’ll lead a PMM team, collaborating with Product, Sales, and Customer Success to drive growth and adoption in a large buyer segment. You’ll own launch governance, competitive insights, and cross-functional alignment to maximize revenue impact. This role blends strategic vision with hands-on leadership in a fast-moving, AI-forward environment, offering scope to scale PMM capabilities and influence senior partners. Compensation / Benefits Medical, Dental, and Vision Coverage Holiday and Vacation Time Health & Wellness Days Bonus Day for Your Birthday Responsibilities Set the agency segment product marketing strategy aligned to portfolio priorities Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx Lead, develop, and grow a team of product marketers; foster a culture of excellence Govern the launch process across the agency portfolio with cross-functional alignment to maximize revenue and adoption Partner with Sales Enablement and CX to drive pipeline, win rate, and adoption; sponsor agency enablement programs Drive competitive intelligence for the agency segment and contribute to portfolio-level insights Collaborate with Product Management and Operations on roadmap, positioning, and pricing decisions Own and report on marketing-influenced metrics (pipeline, win rate, adoption, launch outcomes) and refine GTM via data Key requirements 8-10+ years in B2B product marketing with 3-5+ years of people management Proven track record leading PMM strategy for a major product line or buyer segment in enterprise SaaSExperience building and developing PMM talent incl. hiring, coaching, and growing senior ICsStrong executive presence and ability to influence VP-C-suite partners Experience in complex or regulated industries (insurance, financial services, healthcare) preferred Experience in AI-forward marketing teams or driving AI adoption in marketing is a plus Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plusstrong executive presencecross-functional collaborationmentoring and talent developmentAI tooling in PMManalytics to guide GTM strategypricing strategy and budget planning