About the role

Business Development & Lead Generation SpecialistB2B Prospecting & Lead Qualification | Industrial Automation Hackensack, NJ | Onsite Monday–FridayAre you someone who enjoys finding new business opportunities, identifying the right decision-makers, and turning cold prospects into qualified sales conversations? Our client, an established global technology company specializing in advanced automation solutions, is seeking an Business Development & Lead Generation Specialist to help drive the continued growth of its U.S. business. This is a hands-on, front-end business development role combining proactive outbound prospecting with inbound lead qualification. The primary emphasis is on generating net-new opportunities through research, cold calling, email and LinkedIn outreach, while also responding to and qualifying inbound interest. This is an ideal opportunity for someone who genuinely enjoys the hunt — researching the market, opening doors, building relationships from scratch, and creating new pipeline.
What You’ll Do:
  • Proactively identify and research new target companies, projects, and business opportunities
  • Find and engage key decision-makers and stakeholders
  • Conduct consistent cold calling and outbound prospecting through phone, email, LinkedIn, and other channels
  • Build targeted prospect lists and develop new relationships from the ground upConduct initial discovery conversations to understand business needs, projects, timing, stakeholders, and potential fit
  • Qualify prospects and convert initial conversations into qualified meetings and opportunities for Sales
  • Maintain consistent follow-up throughout longer, project-based sales cycles
  • Manage prospecting activity, contacts, follow-ups, and qualification information within the CRMRespond to and qualify inbound opportunities as needed
  • Provide a clear, well-documented handoff of qualified opportunities to the Sales team
What We’re Looking For:
  • 3+ years of B2B outbound sales, business development, prospecting, or lead-generation experience
  • Proven experience with cold calling and generating net-new business opportunities
  • Comfortable independently researching target accounts and identifying appropriate decision-makers
  • Experience generating meetings and qualified opportunities rather than relying primarily on inbound leads
  • Experience within industrial automation, engineering, building systems, construction, capital equipment, manufacturing, or another technical/project-based B2B environment strongly preferred
  • Comfortable learning sophisticated technical products and communicating effectively with prospective customers
  • Strong communication, persistence, organization, and follow-through
  • Experience using CRM and sales-prospecting tools
  • Self-motivated, resourceful, and comfortable taking ownership of pipeline-generation activity
  • Ability to work onsite Monday–Friday in Hackensack, NJMust be authorized to work in the United States without current or future employer sponsorship
Why Consider This Opportunity?⚡ Competitive Base Salary + incentive compensation🎯 A true new-business development role where your ability to create opportunities matters🤖 Work with sophisticated automation technology and complex, project-based solutions📈 Play an important role in expanding the company's U.S. sales pipeline

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JOB OVERVIEW

Experience level

Senior

Location

Hackensack, NJ

Occupation

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Industry

Other Scientific and Technical Consulting Services

Posted

3 days ago

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