YouTube Channel Strategy Lead – Growth & Franchises

nbaSecaucus, NJ

yesterday

Occupations

Advertising and Promotions Managers Marketing Managers Media Programming Directors

Industries

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers Sports Teams and Clubs Motion Picture and Video Production

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About the role

The NBA seeks a Senior Director of You Tube Channel Strategy & Programming to lead our global You Tube content across formats. You will own the strategy, drive audience growth, and partner with Content, Media Partnerships, Finance, Legal, and You Tube to deliver scalable franchises. You will translate platform signals into programming decisions, optimize thumbnails and metadata, and guide a data-driven testing culture to maximize engagement and retention.

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JOB OVERVIEW

Experience level

Manager

Location

Secaucus, NJ

Occupation

Advertising and Promotions Managers

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

Posted

yesterday

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